Marciano
Web Design & Management
2022-2024
As lead designer, Develop a bold, yet feminine brand identity that enhances the overall stature of Marciano
Photography by: Guess? LA Photo Studio
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Unveiling Brand Essence
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Unveiling Brand Essence |
In a visually-driven world, GUESS? highlights its products through imagery.
glamourous
FEMININE
Opulent
Although aesthetics play an important role, our primary goal is to capture consumers’ attention by creating product-forward designs.
Global Initiative:
Georgina Rodríguez
Our GUESS? girl of the year, Georgina Rodríguez, is featured in a global initiative lookbook.
Design by: Morgan Lui
Web developer: Wilson Luong
Feature page:
fall lookbook 2024
With every new clothing release, Marciano releases a lookbook of images featuring new styles.
Design by: Morgan Lui
Web developer: Wilson Luong
EMAIL MARKETING
Email marketing is a high-converting platform for Marciano. The target audience is older and less tech savvy which results in shorter and simplified email designs. This ensures that customers don’t bounce from emails and that they convert to clicks and purchases.
Morgan has designed 600+ emails for Marciano which has contributed to a 18% revenue increase over the last two years.
