Lumi
Branding, Web & Product Design
2023
create a brand identity for an e-commerce skin care brand that is all-natural and organic. Create clean and minimalistic product packaging to align with the brand.
About the customer
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The target audience for Lumi are those who prioritize holistic well-being, sustainability, and are conscious about the ingredients they apply on their skin. This demographic often seeks clean, eco-friendly products, and values a skincare routine that aligns with their natural lifestyle.
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Eco-Conscious
Ingredient-Aware
Health-Conscious
Sensitive Skin
Holistic Lifestyle
Ethical Consumer
Quality Seeker
Minimalist Tendencies
Well-Informed
Ageless Beauty
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Gentle Formulas
Natural Ingredients
Effective Results
Sustainability
Transparency
Ethical Practices
No Harmful Additives
Long-Term Health Benefits
Holistic Approach
